Pokemon and the power of nostalgia

Pokemon Go may be the biggest game on the planet right now, but its little monsters first sprang on the scene in the mid-1990s. The BBC's Heather Chen remembers the unique emotional connection the game made with its earliest users.

Some girls loved Hello Kitty. Others played with Barbie. I grew up with Pokemon.

For many '90s children, video game characters were almost like friends.

I was nine when I first discovered the game. So for me, Pokemon Go wasn't just the start of a craze. It was more than just soaring share prices and renewed interest in the Japanese gaming giant.

This was the news that would reawaken an entire generation of aspiring Pokemon masters, now adults.Pokemon Go fever is a result of many things: a clever concept with smartphones, aviral marketing campaign and not forgetting the franchise's powerful emotional connection with fans.

Nostalgia is indeed a huge part of the formula, but there are other more emotional factors that could help explain Pokemon madness.read bbc link