Simon Morris

Econsultancy report: The Multichannel Reality

3 secrets to making Multichannel Marketing a reality

Dear Ghostman,

We know many marketers are engaging with Multichannel Marketing, but many are still facing challenges. We have teamed up with Econsultancy, surveyed over 2,000 Digital Marketers, and summarised the results to help you perfect your digital efforts. Read our Multichannel Reality report and you will find out why;

• Non-integrated marketing technology is the biggest obstacle in multichannel marketing
• Mapping mobile touchpoints is key for a single customer view
• Only 10% of companies match channels and content to a customer journey

It’s time for a new approach to Multichannel.

Kind regards,

Simon Morris
Director, Marketing EMEA
Adobe