About the Author:
Philippe Bouissou, Ph.D. has spent three decades in Silicon Valley as an entrepreneur, a CEO, a venture capitalist, and a management consultant. He is Managing Partner at Blue Dots Partners LLC, a firm he co-founded focused on top-line acceleration. He started his career as the founder and CEO of G2i, Inc. a Unix software company that was acquired by Matra. He then was Senior Vice President at Matra Hachette Multimedia, Inc., where he led US business development for electronic publishing for the $12 billion, high-tech and diversified media company before joining Apple as Director of the Worldwide Internet Commerce Group, where he founded and managed the online Apple Store and grew its revenue from zero to $350 million.
After Apple, Bouissou became a venture capitalist and successfully invested $43 million and generated double-digit cash-on-cash IRR. For over half a decade, Bouissou co-managed the Milestone Group, a management consulting firm serving over 220 clients. During his career, Bouissou led over 120 management-consulting projects with companies such as Cisco, Microsoft, SAP, and Verisign and served on the board of directors of 20 companies, including ACG (Association for Corporate Growth) Silicon Valley, where he currently serves.
Bouissou graduated from École Normale Supérieure in Paris and holds a BS in Mathematics, an MS in Physics, and a Ph.D. in non-linear physics and chaos theory.
Aligning the Dots: The new paradigm to grow any business
Author: Philippe Bouissou, Ph.D.
Publisher: Onward Business Press
It's eight o'clock Monday morning. What do you do to outpace the market and grow faster than your competitors? Aligning the Dots provides a clear answer to that deceptively simple question.
Although many how-to-grow business books have been published, none offer a pragmatic and reliable blueprint for top-line growth that is built on deep data analysis and a universal framework that leads to revealing insights. Without a clear roadmap to growth, a CEO's demands for innovative product development, better marketing, and increased customer acquisition and conversion often fail to produce desired outcomes. An effective leader understands that without clear direction and guidance, teams will revert to business as usual and no amount of inspirational taglines will help the business grow faster.
Aligning the Dots introduces a new paradigm. It's a universal, data-driven, and prescriptive methodology, called A4 Precision Alignment™, designed to accelerate any business. Based on the profound insight that the maximum top-line growth rate can only be achieved when a business and its target market are perfectly aligned, this methodology reveals how quantitative measurements of alignment form the base for the development a Growth Playbook.
That blueprint will guide any business to align the dots to outperform its target market and fly past its competitors.
term profitable growth. Philippe Bouissou’s engaging style uses a combination of personal anecdotes,
scientific analogies, and relevant case studies to convey his message of alignment. While the target
audience cuts across the broad business community, I find the methodology to be most directly relevant
to young technology startups who have a very low margin for error in their business model.
—Eric Benhamou Founder and General Partner, Benhamou Global Ventures and Former Chairman and CEO of 3Com
Every executive intuitively knows the importance of aligning what a company sells with what its customers
want, but few executives actually know how to do it right. In his smart, new book—Aligning the Dots—
business growth expert Philippe Bouissou presents a simple, but powerful framework for building
alignment along four critical business axes. No matter what size your business or what industry you’re in,
Aligning the Dots is the playbook you need to spark revenue growth right now — and well into the future.
—Peter Economy The Leadership Guy, Inc. Magazine
Aligning the Dots offers a precise, logical way to understand how the fundamental drivers of business
work, and how to align your company with them for long-term success. It’s the rare book that combines a
comprehensive science of how business works with dozens of practical tips that any leader can apply.
—Chris Yeh Co-author with Reid Hoffman of Blitzscaling
I’ve seen so many businesses struggle as the vision and expectations of entrepreneurs and company operators
are out of sync with the customer or the marketplace. Aligning the Dots provides an articulate, pragmatic,
referenced repeatedly to help pressure test strategy and plans for the competitive edge that derives from precision alignment.
—Lori Bush Former President and CEO, Rodan + Fields
Genius often creates out-of-the-box thinking. Aligning the Dots makes you think differently and that makes
it powerful. Any business should understand and use these concepts.
—Nolan Bushnell CEO of X2 Games Founder and former CEO of Atari and Chuck E Cheese!
Category: Business
Publisher: Onward Business Press
Page count: 240 (full-color)
ISBN: 9781734208702
Price: $27.95
Formats: Hardcover, e-book
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